Curious about open innovation, a phenomenon that is increasingly observed among organisations seeking to leverage knowledge from external sources such as universities, suppliers, and users?

You can expect insights into:

• Fundamentals of open innovation (e.g., strategy and culture for open innovation)
• Inbound open innovation (e.g., lead user, crowdsourcing, communities)
• Outbound open innovation (e.g., selling, licensing, selective revealing)

Learning outcome:

• Latest know-how about innovation
• Usage of different innovation tools and their strengths and weaknesses
• Ability to design an open innovation strategy for a product or a service

Lecturer: Christian Garaus