Ideas are the spark. But sparks don’t build products. Execution does. And execution begins with clarity: why you’re building, who it’s for, and what must happen first. Why do some ideas turn into products people can’t live without, while others disappear? What if the difference isn’t talent or luck, but a deliberate, intelligent plan? In this workshop, you’ll learn how to move from inspiration to intention, and design a roadmap that turns belief into something real the market responds to.
AGENDA
1. From Idea to First Sale – Real deep tech case study
2. Translating Vision & Mission into an actionable product plan
3. Proven Product Roadmap Frameworks (Lean, TRL, Stage-Gate, MVP logic)
4. How Industry & Team Roles Shape Your Roadmap
5. Risk & Opportunity Analysis from Idea to Market
6. Team Exercise: Build Your Own “0 → Market” Product Recipe
GOALS & LEARNING
* The ability to spot the risks before they become expensive mistakes
* A clear step-by-step blueprint to turn any tech idea into a structured, executable product plan
* A practical entrepreneurial mindset you can apply in startups, research, or corporate innovation
* Confidence to implement ideas, not just debate them
HARD FACTS
DATE: 14.04.2026
TIME: 09:00 – 12:00
PLACE: Seminarraum AA 02 – 1, Karlsplatz 13A, 1040 Wien (TU Wien main building)
COSTS: This workshop is offered free of charge to students as part of the BASE:academy.
SPEAKER
Ifigeneia Petrocheilou is a biomedical engineer with experience across research, industry, and entrepreneurship. In 2022, she founded the biotech startup Comprevie, leading it from concept to funded venture and early market traction. As a founder and CTO, she has navigated the realities of company building: securing funding, aligning product with need, and translating scientific depth into commercial direction. Her specialty lies in bridging two worlds: she understands and practices science at depth, yet is equally fluent in turning complex research into market clarity, exciting narratives, and momentum.
Alongside her technical work, she contributes internationally to the development of spin-offs, supporting teams in shaping strong ideas into viable, well-positioned ventures.
For her, entrepreneurship creates freedom: the freedom to build what should exist, not only what is expected. And that freedom is empowering, and a responsibility: to create solutions that matter, to challenge what is insufficient, and to contribute something of lasting value to society.