LinkedIn is more than an online CV. In this hands-on workshop, you’ll learn how to use it strategically: to sharpen your professional profile, grow a meaningful network and create content that gets noticed, while becoming a credible ambassador for your employer or future company.
With real-life examples and practical exercises, you’ll leave with an optimized profile, a clear posting strategy and the confidence to engage.
Agenda
- Why LinkedIn? Facts, figures and how personal and corporate brands strengthen each other
- Profile makeover: headlines and visuals that work
- You as a brand ambassador: employee advocacy and best practices
- Content that works: formats, storytelling and a live writing sprint
- Your personal 30-day LinkedIn action plan
Hard Facts
DATE: 10th November 2026
TIME: 9:00 – 13:00
PLACE: WU Entrepreneurship Center
COSTS: This workshop is offered free of charge to students as part of the BASE:academy.
About the Speaker
I’m a Digital Sales & Social Media Manager at Vienna Airport, currently pursuing a Master’s degree in Digital Innovation. My work combines digital communication, social media, content creation and community management, with a strong focus on creating engaging digital experiences. Alongside my professional career, I do photography and content creation, supporting businesses with photography, social media and visual communication. I’m passionate about digital innovation, creativity, technology and personal branding and I enjoy connecting these areas to create meaningful and authentic digital communication.