The course focuses on integrating environmental requirements into market-oriented and human-centric innovation processes using methods like Design Thinking.

You can expect insights into:

• Business models and the role of the customer (added value orientation)
• Drivers and motivation for innovation management
• Concepts and models of innovation management
• Methods of generating ideas, creativity techniques

Learning outcome:

• Latest know-how about marketing and innovation management
• Design thinking (inspiration, ideation, implementation)

Lecturer: Laura Maria Wallnöfer