Ever thought about commercializing your own research either in form of a new venture or project inside an established organization? This course gives an introduction to entrepreneurship and innovation.

You can expect insights into:

• Market analysis and strategy
• Business planning
• Intellectual property rights
• Funding
• Value proposition in line with SDGs
• Creation of entrepreneurial teams, personal development (researcher versus entrepreneur)
• Study trip / company visit

Learning outcome:

• Identifying a business opportunity
• Designing a sustainable business model
• Writing a business plan
• Utilizing resources for exploiting business

Lecturer: Christian Garaus, Michael Ambros