On the basis of the real-practice situation students will learn what is necessary to develop and realise a(n) (own) business idea and pitch it in front of potential investors.

You can expect insights into:

• implementing instruments and methods that help in discovering, evaluating and realizing business ideas
• identifying customers and their needs
• applying creativity techniques

Learning outcome:

• Project management (reaching decisions under uncertainty, managing several different stakeholders at once, summarising the most important project results in a business proposal)
• Team work (interdisciplinary team, efficiency through recognising and utilising individual strengths of team members)
• Communication (lively discussions and interactive workshops, structuring and presenting data)

Lecturer: Caroline Kunesch