The course is designed as an interactive seminar/project studio with short presentations, tool demos, teamwork, and feedback. In iterative phases (inspiration, ideation, implementation; feedback from the instructor, peers, and potential consumers/users), you will learn about market-oriented, user-centered innovation (needs instead of technology push).
What to expect:
- Why startups, companies, and public administration innovate: Market/policy/technology/sustainability (PESTEL, multi-level perspective; literature e.g., Geels, Loorbach).
- Customers and value: Needs, value creation/appropriation (Value Proposition Canvas, interviews, cover story).
- Models/ecosystems: Design Thinking, diffusion (via multi-level perspective examples), quadruple helix.
- Idea generation/evaluation: Human-centered design creativity, fishbone/systems thinking.
- From idea to market: Minimum Viable Product, 4P marketing mix, scenarios/risks.
- Sustainability by Design: Impact assessment using PESTEL and the economic/ecological/social Business Model Canvas.
What you’ll take away:
- Design Thinking (Inspiration → Ideation → Implementation)
- Systems Thinking (Fishbone)
- Lean Validation (Interviews → VPC → MVP)
- Sustainability Assessment (PESTEL, BMC, Scenarios)
- Ecosystem Building (Quadruple Helix)