The course focuses on open innovation; a phenomenon that is increasingly observed among organizations seeking to leverage knowledge from external sources such as universities, suppliers, and users (inbound open innovation) and to exploit internal intellectual property externally (outbound open innovation).
What to expect:
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- Fundamentals of open innovation (e.g., strategy and culture for open innovation)
- Inbound open innovation (e.g., lead user, crowdsourcing, communities)
- Outbound open innovation (e.g., selling, licensing, selective revealing)
Take-aways:
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- latest know-how about open innovation
- different open innovation tools, how to use them, and reflection on their strengths and weaknesses